Dahl Automotive Awards Auto Technician Scholarship

(Jansen, Harry, Tom Matheys, Tyler, Andrew)

Dahl Automotive is proud to announce this year's WTC Automotive Technician Scholarship has been awarded to Tom Matheys.

Tom is enrolled in the Auto Technician program at Western Technical College in La Crosse. To qualify for the Dahl Automotive Scholarship, applicants must be enrolled in the Auto Technician program full time and have a financial need. Dahl has been a supporter of WTC's scholarship program for 5 years and continues to reward young students looking for a career in automotive service.

To learn more about WTC's Industrial Technology scholarships, click the following link:

http://www.westerntc.edu/scholarships/industrialscol.asp

To learn more about WTC's Automotive Technician program, click the following link:

http://www.westerntc.edu/program_resource_pages/324042.asp

To apply to Dahl Automotive, please check our website:

http://www.dahlauto.com/employ.html

Dahl Automotive Aquires Mazda Franchise

La Crosse, Wisconsin – Dahl Automotive is proud to announce their recent acquisition of a local Mazda franchise, formerly owned by Morrie’s Mazda.

Dahl Automotive’s reputation as a progressive company with a strong guest satisfaction philosophy is the central reason for the opportunity. The franchise was offered to Dahl by Morrie’s Mazda because of this reputation. Mazda quickly approved of the franchise acquisition with the Dahl organization exceeding the stringent approval criteria.

Dan Swift, General Manager of Dahl Automotive, said of the new partnership with Mazda, “The Mazda brand is a great fit for our company. Our Generation Ahead philosophy blends in seamlessly with Mazda’s futuristic and youthful styling. We look forward to aggressively growing the Mazda brand.”

Dahl Automotive will integrate the Mazda inventory at their downtown La Crosse location. The move will further enhance the downtown area as an import destination for car buyers.

For more information on the recent acquisition of the Mazda franchise please contact Dan Swift or Andrew Dahl.

At nearly 100 years old, Dahl Automotive is the ninth-oldest family-owned Ford dealership in the nation. The expanding company will now employ more than 150 team members. It has dealerships in La Crosse and Onalaska and in addition to the new Mazda brand, it offers Ford, Lincoln, Mercury, Mitsubishi, Subaru, Suzuki, and Hyundai.

Media coverage:

WKBT

http://www.wkbt.com/global/video/popup/pop_playerLaunch.asp?vt1=v&clipFormat=flv&clipId1=3835357&at1=News&h1=10:00

La Crosse Tribune

http://www.lacrossetribune.com/articles/2009/06/04/news/z05autodealer0604.txt