Dahl Automotive Awards Auto Technician Scholarship

(Jansen, Harry, Tom Matheys, Tyler, Andrew)

Dahl Automotive is proud to announce this year's WTC Automotive Technician Scholarship has been awarded to Tom Matheys.

Tom is enrolled in the Auto Technician program at Western Technical College in La Crosse. To qualify for the Dahl Automotive Scholarship, applicants must be enrolled in the Auto Technician program full time and have a financial need. Dahl has been a supporter of WTC's scholarship program for 5 years and continues to reward young students looking for a career in automotive service.

To learn more about WTC's Industrial Technology scholarships, click the following link:

http://www.westerntc.edu/scholarships/industrialscol.asp

To learn more about WTC's Automotive Technician program, click the following link:

http://www.westerntc.edu/program_resource_pages/324042.asp

To apply to Dahl Automotive, please check our website:

http://www.dahlauto.com/employ.html

Dahl Automotive Aquires Mazda Franchise

La Crosse, Wisconsin – Dahl Automotive is proud to announce their recent acquisition of a local Mazda franchise, formerly owned by Morrie’s Mazda.

Dahl Automotive’s reputation as a progressive company with a strong guest satisfaction philosophy is the central reason for the opportunity. The franchise was offered to Dahl by Morrie’s Mazda because of this reputation. Mazda quickly approved of the franchise acquisition with the Dahl organization exceeding the stringent approval criteria.

Dan Swift, General Manager of Dahl Automotive, said of the new partnership with Mazda, “The Mazda brand is a great fit for our company. Our Generation Ahead philosophy blends in seamlessly with Mazda’s futuristic and youthful styling. We look forward to aggressively growing the Mazda brand.”

Dahl Automotive will integrate the Mazda inventory at their downtown La Crosse location. The move will further enhance the downtown area as an import destination for car buyers.

For more information on the recent acquisition of the Mazda franchise please contact Dan Swift or Andrew Dahl.

At nearly 100 years old, Dahl Automotive is the ninth-oldest family-owned Ford dealership in the nation. The expanding company will now employ more than 150 team members. It has dealerships in La Crosse and Onalaska and in addition to the new Mazda brand, it offers Ford, Lincoln, Mercury, Mitsubishi, Subaru, Suzuki, and Hyundai.

Media coverage:

WKBT

http://www.wkbt.com/global/video/popup/pop_playerLaunch.asp?vt1=v&clipFormat=flv&clipId1=3835357&at1=News&h1=10:00

La Crosse Tribune

http://www.lacrossetribune.com/articles/2009/06/04/news/z05autodealer0604.txt

Car and Truck of the Year

Dahl Automotive has the North American Car AND Truck of the Year!

2009 North American Car of the Year - 2009 Hyundai Genesis
http://www.hyundaiusa.com/abouthyundai/news/2009_01_11/2009_01_11.aspx

Lease a new Hyundai Genesis for as little as $399/mo at Dahl Onalaska - 561 Theater Road

2009 Truck of the Year - 2009 Ford F-150
http://www.fordvehicles.com/features/news/detail/index.asp?id=1707

A good selection of the all new 2009 F-150 at Dahl Ford in Downtown La Crosse and on Theater Road in Onalaska. Starting at just $17,498 after conquest rebate.

Dahl Onalaska Wins Northland Cup Award

The Dahl Automotive Onalaska parts and service department has been awarded Ford's Twin Cities Region Northland Cup Award for outstanding customer service. Once a quarter each dealership in the region (96 total) are judged based on several key categories, including service customer survey's. For the 4th quarter of 2008 after all the results were tallied up the Onalaska parts and service staff finished 1st out of the 96 dealers. CONGRATULATIONS!!

Fusion Hybrid "Most fuel efficient mid-size car"

DEARBORN, Mich., Dec. 23, 2008 – The all-new Ford Fusion Hybrid is now officially America’s most fuel efficient mid-size car with a certified 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway.

“The new Ford Fusion Hybrid not only significantly exceeds the competition but also embodies Ford’s 100 percent commitment to fuel efficiency leadership, quality, innovation and advanced technology,” said Derrick Kuzak, group vice president, Global Product Development. “The Ford team set the bar high – to develop America’s most fuel efficient mid-size sedan – and that’s what they delivered.”

The 2010 Ford Fusion’s final fuel economy certification was completed this week at Ford’s testing laboratories in Allen Park, Mich., and the vehicle will carry an EPA label of 41 mpg for city driving and 36 mpg on the highway when it goes on sale this spring. The Fusion Hybrid, which beats even the much smaller Honda Civic hybrid by 1 mpg in city driving, can travel more than 700 miles on a single tank of gas.

To deliver the class leading fuel economy performance, Ford’s engineers spent the past three years developing in-house the vehicle’s next-generation hybrid propulsion system. It allows the Fusion and Mercury Milan hybrid to travel up to 47 miles per hour in pure electric mode, faster than the Toyota Camry and all other hybrids currently on the road. In addition, the system’s Advanced Intake Variable Cam Timing allows the Fusion and Milan hybrids to more seamlessly transition from gas to electric mode and vice-versa.

“The Fusion Hybrid’s ability to run at a much higher speed in electric mode allows drivers to maximize fuel efficiency in many driving situations,” said Praveen Cherian, Fusion Hybrid program leader. “For example, this would allow drivers to travel around their subdivision and parking areas in all-electric mode.”

Fusion’s advanced hybrid system features:
- Smaller, lighter nickel-metal hydride battery, which produces 20 percent more power than Ford’s previous hybrid system. The battery’s improved chemistry allows it to be run at a higher temperature and cooled using cabin air.

- New 2.5-liter 4-cylinder engine (155 horsepower / 136 lb.-ft. of torque), which is mated to an electronically controlled continuously variable transmission.

- Enhanced electronic throttle control, which reduces airflow on shutdowns, reducing fueling needs on restarts.

- Smart climate control system, which monitors cabin temperature and only runs the gas engine as needed to heat the cabin. It also includes an electric air conditioning compressor to further minimize engine use.

- Regenerative brake system, which captures the energy normally lost through friction in braking and stores it. Nearly 94 percent energy recovery is achieved by delivering full regenerative braking, which means only 6 percent of braking is through traditional friction brakes

SmartGauge Teaches Eco-Driving
The new Fusion Hybrid literally teaches drivers how to make the most out of their vehicle, thanks to Ford’s SmartGauge with EcoGuide. SmartGauge is a unique instrument cluster that helps coach drivers on how to optimize the performance of their hybrid.

SmartGauge with EcoGuide features two, high-resolution, full-color liquid crystal display screens on either side of the vehicle’s speedometer. The screens can be configured to show different levels of driver information, including fuel and battery power levels, and average and instant miles-per-gallon.

When set in tutorial mode, the instrument panel “grows” leaves and vines on-screen to reward fuel-efficient driving. The more leaves and vines that appear, the more efficient the driving behavior is and the more fuel is being saved. In some recent tests, automotive journalists have reported exceeding 50 mpg with the Fusion Hybrid.

The Ford Fusion Hybrid also is distinct on the outside with Ford’s “road and leaf” badges on both sides and the rear, unique 17-inch, eight-spoke wheels, and a unique engine cover. On the inside, Fusion Hybrid features eco-friendly seat fabric made from post-industrial 100 percent recycled materials and a standard 110-volt power outlet.

Fusion Gasoline Model Also a Fuel Leader
In addition to the hybrid, Fusion will be offered with three fuel-efficient gasoline engines – the Duratec 2.5-liter I-4 and enhanced 3.0-liter flex-fuel V-6 and 3.5-liter V-6 Duratec engines. Fusions equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry.

The new Fusion will be building off the strong quality reputation of the current model, which has gained important third-party accolades, and will offer class-exclusive features, including Ford SYNC™, SIRIUS® TravelLink™, BLIS™ (Blind Spot Information System) with Cross Traffic Alert and Sony-branded audio

New Showroom Now Open!

In line with our pledge to remain "A Generation Ahead", Dahl Automotive of La Crosse has opened the doors to the newly remodeled showroom located at 712 South 4th street in downtown La Crosse. Guests may now enjoy the convenience of shopping for a Used-Car Advantage vehicle or a brand new Ford, Subaru, Mitsubishi, or Suzuki out of one state-of-the-art showroom. Guests may now find Kyle Dulek, Jeff Krause, Tony Bottcher, and Allan Fukuda operating from the 712 South 4th Street location along with Ken Hauser, Rick Campbell, and Tong Xiong. All of our professional sales consultants are trained to assist our guests with the purchase of a new or pre-owned vehicle.

Our new showroom features open, relaxed offices to discuss all of your automotive needs. In addition, we now offer a comfortable lounge to relax in as we prepare the paperwork for your new purchase while you sip on organic, fair-trade coffee and hot chocolate. We installed the most efficient windows available and utilize pulse-start metal halide and florescent light fixtures to lessen our energy usage. With the installation of new lot lights on 3rd street, we have cut our energy usage by 30 percent!

Stop by today to check out the gorgeous new showroom and test drive the 2009 Motor Trend SUV of the Year, the all-new Subaru Forester . Also in stock is the re-engineered, 2009 Motor Trend Truck of the Year, the 2009 Ford F-150. See you soon!

Dahl Introduces 2009 Hyundai Genesis

http://www.hyundaigenesis.com/

• 375 Peak Horsepower
• 4.6L V8 Dual CVVT
• 0-60 in 5.7 seconds
• Five-link front and rear suspension
• Four-piston front brakes
• Backup Warning Camera
• Heated and Cooled Drivers Seats
• 528-watt Lexicon Discrete 7.1 surround sound sytem
• XM NavTraffic
• Electronic active front head restraints

Autotropolis.com Road Test: 2009 Hyundai Genesis , BY SHERYLL ALEXANDER
“Is this a Mercedes?” asked the president of the prestigious Sonoma-Cutrer winery. I laughed and replied, “Nope. This is Hyundai’s new 2009 Genesis.” His reply? “Whoa…I would have never thought this car was a Hyundai.”

Now, let’s talk about the drive. I took the 2009 Hyundai Genesis out on the ultimate test: a real road trip. Driving through the back roads of Sonoma County through the curvy roads of wine country and the scenic Sonoma Coast along Highway 1, I found the 2009 Hyundai Genesis to perform as well as any high-priced Mercedes-Benz, BMW or Lexus sedan. The acceleration was quick, quiet and super fun. The handling was more than smooth, making this car one of the best driving experiences ever. The suspension was also impressive, which I found out when driving through some of the 1,000 acres of Sonoma-Cutrer’s chardonnay and pinot noir vines and through the Russian River Valley’s two-lane highways covered with grape vines and pine forests. Braking was also perfectly smooth and responsive.

Now, I’ve tested out many in-dash navigation systems over the years. I’ve been disappointed with most of them, especially those found inside Honda and Mercedes-Benz vehicles. So, I’m happy to report that Hyundai’s navigation system in its 2009 Genesis is perhaps the best car navigation system on the market today.

MOTOR TREND 2009 Hyundai Genesis
Lexus should be worried. Truly

What do the Rolls Royce Phantom and the Hyundai Genesis have in common?
I will give you a clue, it’s not the price!
The Lexicon Sound System.

By RICHARD WILLIAMSON, SCRIPPS HOWARD NEWS SERVICE Seattle Post Intelligencer Oct 23, 2008
Now they’re taking on Lexus.
The world's fifth-largest automaker, Hyundai -- yes, Hyundai -- sees its first rear-drive luxury car, the Genesis, as a worthy rival to the Lexus ES 350. And no one's laughing.

There's no laughter at BMW or Mercedes-Benz, either, when Hyundai compares the Genesis with the 5-Series and E-Class, respectively. And at much lower cost.

4.6-liter V-8 with 368 horses that propel the rear-drive sedan from zero to 60 mph in 5.7 seconds. With a base price of $38,000, the V-8 is expected to secure a place for Hyundai on the wish lists of people shopping the Lexus ES 350, Chrysler 300C, Pontiac G8 and the Cadillac CTS, among others.

In another extreme measure to challenge the luxury market, Genesis has even matched the Rolls-Royce Phantom as the only other car to offer a Lexicon-branded audio system featuring Logic 7 technology. The surround-sound audio system includes an 11-channel digital amplifier and 17 speakers producing more than 500 watts of sound in 7.1 discrete audio. Hyundai also claims to be the first popular brand to offer digital HD Radio from the factory.

By Ron Amadon, MarketWatch AUTO REVIEW
On many fronts, the Genesis should have the establishment worried. "Boy, this car is quiet," said our fellow auto writer about a dozen times during our test drive. In fact, it was more peaceful inside than the Jag XF that we were also testing at the time.

Automobile Magazine By Jason Cammisa
2009 Hyundai Genesis 4.6: Luxury Car Comparison - Bull's-Eye, Baby
Once upon a time, a japanese giant pulled a bit of a sneaky move on the established German luxury-car market. The Germans laughed (and laughed, and laughed), but it was the Japanese who laughed last. The LS400 was, in fact, a worthy rival to the S-class, and to remain competitive over the next decade and a half, Mercedes would slash the price of its S-class by almost twenty percent. Now that Lexus's prices have crept up into Mercedes territory, Hyundai's pulling the same move. This time, no one's laughing.

Newsday, NY Tom Incantalupo ROAD TEST
Consumer Reports recommends several of its models for which it has reader feedback about reliability. Hyundai has scored above average in J.D. Power and Associates' two most recent buyer surveys, measuring dependability and customer satisfaction. Quality, though, shouldn't be a concern.

On the road, the Genesis rides firmly but comfortably, handles confidently and is delightfully quiet over just about any surface. Rear seat legroom is generous. The Genesis has the government's topmost, five-star, safety rating for its front, side and rollover protection.

Contact Dennis Julius at Dahl Hyundai for your questions on the Genesis or for a test drive! 608.779.2886 or djulius@dahlauto.com.