Monday, March 29, 2010

Leases - 36 mo. 12,000 mile per year. $0 Down payment. Plus tax, title, license and doc fee.

$169/mo. $0 Down '10 Corolla
$199/mo. $0 Down '10 Camry
$219/mo. $0 Down '10 Prius Hybrid (50 mpg!)
$229/mo. $0 Down '10 Rav-4 4x4

0% for 60 mo.
'10 Tundra, '10 Camry, '10 Corolla, '10 Matrix, '10 Highlander, '10 Yaris, '10 Rav-4.

Tuesday, March 23, 2010

Dahl Automotive La Crosse, Onalaska, and Winona: March has kicked off with a bang! We have incentives on almost every model from zero percent interest for 6 years on a new 2010 Sonata to a $169 (plus tax) monthly payment to lease a new Toyota Corolla! Mazda 3’s lease from only $199 per month to approved credit…Motor trend car of the year, the 2010 Ford Fusion has zero percent for 5 years or up to $4000 off MSRP!

Monday, February 22, 2010

Dahl Toyota sells it's first Toyota!

Congratulations to Bonnie and David Vandervest from Sparta Wisconsin, for purchasing the very first vehicle sold at Dahl Toyota of Winona! Pictured with Bonnie and David is Andrew Dahl, General Manager of Dahl Toyota and Susan Anderson - sales consultant. Bonnie and David are delighted with their Corolla and looking forward to the "savings in gas mileage." A big THANK YOU to everyone who worked as a team to ensure the Vandervest's were satisfied guests and welcomed properly into the Dahl Family.

Friday, February 5, 2010

Dahl Acquires Underdahl Toyota in Winona

Andrew Dahl
General Sales Manager
Dahl Automotive
712 4th Street
La Crosse, WI 54601
(608) 779-6444

Dahl Automotive acquires Toyota dealership in Winona
Dahl to hold job fair for up to 20 new positions

La Crosse, Wisconsin – (February 5, 2010) – Dahl Automotive of La Crosse has purchased Underdahl Toyota of Winona located at 1111 W. Highway 61 in Winona.

Dahl acquired the dealership from Underdahl Imports LLC. The dealership was owned by Eric and Tim Underdahl and operated in the Winona area since May 2004. The change of ownership will be effective
Friday February 12th. Dahl Toyota will officially open its doors Monday February 15th.

Andrew Dahl, currently general sales manager and co-owner at the La Crosse facility, will be the co-owner and general manager at the Winona facility. “We are excited for the opportunity to extend the Dahl brand and services to Winona and to be an active partner with the community. Our business is founded on five core values, one of which is to promote giving back within the community. We consider it a privilege to continue this legacy in Winona, which we have built for the past 99 years in the greater La Crosse area,” Dahl says.

According to Dahl, the company will be making available its full array of services at its new Winona dealership. “We are looking forward to helping our new guests get the most value that they can for their automotive investment with our services that include Tire Advantage, Used Car Advantage and No Problem Oil Change,” Dahl says.

In purchasing the dealership, Dahl has added Toyota to its lineup of brands that include Ford, Lincoln, Mercury, Hyundai, Mazda, Mitsubishi, Subaru and Suzuki, and it will now employ 200 associates.

Dahl Automotive will be holding a job fair on Feb. 11th to hire up to 20 associates to operate its new location. The company will be hiring to fill positions in sales, service, administrative support and other areas. The job fair will be held from 2:00 p.m. to 7:30 p.m. at Riverport Inn & Suites, 900 Bruski Drive, Winona.

Regarding the current Toyota recall campaign to repair accelerator pedals, Dahl says their Winona facility has completed the dealer training has an initial supply of parts in stock and upon opening their doors Monday February 15th will immediately begin completing the recall program as quickly and as conveniently as possible for its guests.

About Dahl Automotive
Nearly 100 years old, Dahl Automotive is the ninth-oldest family-owned Ford dealership in the nation and currently operates dealerships in La Crosse and Onalaska, Wis. Dahl now offers nine automotive franchises including Ford, Lincoln, Mercury, Hyundai, Mazda, Mitsubishi, Subaru, Suzuki and Toyota. Dahl Automotive also operates Dahl Superior Auto Body in La Crosse and Dahl Superior Detail Centers at both the Onalaska and La Crosse dealership locations. Dahl most recently renovated its 4th Street new car showroom for its import brands and added a Quick Lane Tire & Auto Center to its downtown location. In addition, Dahl operates a Quick Lane at its Onalaska facility on Theater Road. More information is available at

Friday, January 15, 2010


Toyota is Tops, According to New Consumer Reports Survey
According to Consumer Reports, Toyota again earned the highest score in its annual brand perception survey. Despite experiencing one of the most turbulent years ever in the automotive market, Chevrolet, Ford, and Subaru have benefited from a dramatic increase in overall brand perception among car owners. According to the survey, all three saw at least a 30-point increase in their overall perception scores over last year's scores. The scores reflect how consumers perceive each brand in seven categories: Safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green. Toyota maintained its number one spot. Subaru's 39-point increase, which was the largest of any brand and almost double its 2009 score, boosted the brand to ninth place, from last year's 18th position. At the other end of the spectrum, the two lowest-scoring brands were Hummer and Saab. Luxury brands saw the greatest decreases in overall scores, with Porsche (-13 points), Lexus (-15), Cadillac (-15), Infiniti (-21), and Lincoln (-25) moving in the wrong direction.

Monday, January 11, 2010

HUGE accolades for Ford Motor Company!!!

It's been a busy day already with the opening of the Detroit North American International Auto Show this morning. Below are links to some of the videos & news stories already starting to pour out from the opening morning festivities! Just like Friday, all articles/videos are linked from the title lines.

Ford Wins CNET "Best of CES" Award For Hottest Car, GPS Technology at 2010 International CES - @FordOnline

CNET editors today awarded Ford Motor Company a “Best of CES” award for MyFord Touch™ , the company’s new driver connect technology, in the car and GPS technology category.
“At Ford, technology innovation is driven by what consumers want, enhancing the driving experience and adding real value,” said Derrick Kuzak, Ford group vice president, Global Product Development. “We’re proud to have MyFord Touch recognized by CNET, as it positions Ford amongst the leaders in consumer electronics innovation.”
“Each year, CNET editors spend hundreds of hours on the show floor to find the hottest technologies that will drive industry trends for the coming year and beyond,” said Scott Ard, Editor in Chief of CNET. “Ford was chosen from thousands of products at the show and demonstrates the innovation to be honored with one of our ‘Best of CES’ award.”
The nine categories include Digital photo and video; Car tech and GPS; Cell phones and smartphones; Computers and hardware; Gaming; Green; Home Theater; MP3 and portable video players; and Televisions. In addition, there were awards given for the Best in Show product and People’s Voice, given by the thousands of online viewers who cast their votes.

MyFord Driver Connect Technology Wins Popular Mechanics' Editor's Choice Award at 2010 CES - @FordOnline
Ford’s innovative new MyFord Touch driver connect technology has received a Popular Mechanics’ Editor’s Choice award for best new product at the 2010 International CES.
The 2010 show marks the third time the magazine’s technology editors have selected a Ford breakthrough for the award, granted annually to products the magazine feels “will make a difference this year.”
“Ford innovations are a direct response to consumer trends,” said Alan Mulally, Ford president and CEO, during his CES keynote presentation. “Technologies such as SYNC and MyFord Touch feed the demand for information in an integrated, elegant user interface.”

Ford Sweeps North American Car and Truck of the Year Awards - @FordOnline
• 2010 North American Car And Truck Of The Year: Chevy Yells "F**K!" - Jalopnik
Ford Motor Company scored a historic doubleheader today, capturing both the North American Car of the Year and North American Truck of the Year awards for the 2010 Ford Fusion Hybrid and 2010 Ford Transit Connect, respectively, at the North American International Auto Show (NAIAS). It is only the third time in 17 years that one manufacturer has won both titles.
The North American Car and Truck of the Year awards recognize vehicles based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar. A jury of 49 automotive journalists in the United States and Canada vote for the vehicles, which must be “all-new” or “substantially changed” from the previous model to qualify for the award.
The Fusion Hybrid edged out finalists including the Buick LaCrosse and Volkswagen Golf/GTI to win the North American Car of the Year award. It is the fourth hybrid vehicle in 17 years to win recognition as North American Car (or Truck) of the Year. It also is the second hybrid win for Ford – the most hybrid wins for any automaker. The Ford Escape Hybrid was named North American Truck of the Year in 2005.
The Transit Connect bested finalists including the Chevrolet Equinox and Subaru Outback to win the North American Truck of the Year award. It is the sixth Ford truck to win the award – the most wins of any automaker in the 17-year history of the awards program. It also is the second year in a row that Ford has captured the title. Last year, top honors went to the 2009 Ford F-150.
Awards and accolades for the 2010 Ford Fusion Hybrid include:
• MOTOR TREND Car of the Year Award
• One of CAR and DRIVER Magazine’s “10Best” Cars for 2010
• One of AUTOMOBILE Magazine’s 2010 All-Stars
• 2009 “Top Safety Pick” rating from the Insurance Institute for Highway Safety
• 2009 Ward’s Interior of the Year Special Achievement Award for Best Graphic Display for SmartGauge with EcoGuide digital instrument cluster
• Great Car for the Long-haul Salesman by Kelley Blue Book
• One of America’s Top 40 New Cars by MOTOR TREND magazine
• Rated the No. 1 Hybrid Family Sedan by CAR and DRIVER in a recent comparison test by the magazine
• 2009 and 2010 Editors Choice for Fuel Sipper by CAR and DRIVER Magazine
• Best Hybrid for the Money in the Midsize Car segment by
• One of 2009 Top 10 Green Cars by Kelley Blue Book
• The Detroit News Readers’ Choice Award for “Best Value”
• 2010 Consumers Digest Best Buy
• Detroit Free Press 2010 Car of the Year
• 2010 Most Environmentally Progressive Car of the Year by Earth, Wind & Power
• 10 Best Engine by Ward’s Auto World
Awards and accolades for the 2010 Ford Transit Connect include:
• 2010 Editors Choice for Vans by CAR and DRIVER Magazine
• Detroit Free Press 2010 Truck of the Year
• The Detroit News 2010 Truck of the Year
• 2010 Popular Mechanics Automotive Excellence Award for Best Workhorse Vehicle
• A Great Car for the Small Business Delivery/Utility Worker by Kelley Blue Book

Ford Showing 'One Ford' Determination With 2012 Ford Focus - The Car Connection
• 2012 Ford Focus Unveiled at NAIAS – CarDomain Blog
• Video: 2010 NAIAS Ford Press Conference, 2010 Focus Reveal
With a presentation that included news of renewed profitability and a renewed investment in Michigan, Ford touted its "One Ford" focus with, appropriately, the introduction of the 2012 Ford Focus, at Detroit's Cobo Arena.
In the U.S., we've heard for years that small cars can't be profitable, but Ford plans to take advantage of the economics of scale with most of its products. It will be a key factor for the success of the new Focus, which will be the first of a new generation of global compact cars. The 2012 Focus' underpinnings are slated to be shared with up to ten upcoming models along with up to 2 million vehicles produced annually.